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Penelope

Senior Digital (Growth) Marketer

About Penelope
Penelope is a fintech startup with a proprietary retirement savings platform for small and micro business
owners and their employees. Penelope eliminates the hassle, jargon and hidden fees associated with the
401(k) plan today. Built on a modern tech stack and designed specifically to empower small business
owners, especially women- and minority-owned businesses, we are out to disrupt the financial services
industry. This is an exciting opportunity if you love supporting everyday entrepreneurs, and want to close
America’s savings gap!
The Role:
● Drive and nurture leads through a multi-channel approach.
● Develop and iterate on a daily basis on the most effective online strategies for growth.
● Guide and run A/B tests on online campaigns online to identify what works best.
● Test new channels, platforms, tools, and systems to constantly improve our funnel
● Manage and share performance analytics by getting deep in the weeds using Google
Analytics, Hubspot and your analytics tools of choice to get real insights and improve campaigns.
● Build and manage a rich content/editorial calendar, collaborating with a network of
talented creators, writers, and influencers that you help to curate.
● Cultivate an engaged community of Penelope’s users and fans.
● Organize educational and networking events, including webinars, happy hours, and
industry gatherings.
Who you are:
● You are a digital marketing machine.
● You have the experience (and scrappiness) of an operator taking a company from 0 to 1.
● Self-motivated leader and problem solver.
● Clear and concise communicator across functional teams and timezones
● Experience with:
○ SEO/SEM, Google Ads, Meta Ads, SEMRush
○ A/B Testing & Analytics - Google Analytics, Hubspot
○ Organic social - Instagram, LinkedIn, TikTok, Canva/Figma/Sketch, video editing
○ CRM/Marketing Automation - Hubspot, Notion
○ Content / Copywriting
● Finance and/or SMB SaaS background is a plus.
What we offer:
● Compensation depending on experience and expertise, location, cash versus equity.
compensation, and performance-based incentives and annual bonus.
● A Penelope 401(k) plan - defer compensation for long-term savings and receive company match.
● Best-in-class health, dental, vision insurance coverage.
● Unlimited PTO.

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